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Articles

Mamon – Yediot Ahronot Suppliment 1995

Taken from “Mamon – Yediot Ahronot Suppliment” of September 1995, this is an article relating the success story of Michal and Ilan LAOR, and the Jojo’s story.

L’Express 1996

Article taken from “L’express”, dated September 5th 1996. Tells about the original Jojo’s launch and CD record.

LSA Conso 1997

A short article covering a promotional campaign made between Buitoni and Jojo’s. Dated February 13th 1997.

Le Monde 2002

Article taken from “Le Monde”, dated April 20th 2002. Tells about the new 2002 Jojo’s relaunch.

ADs

A collection of ads extracted from various newspapers.

An Israeli newspaper sidebar promoting the Sonol Gas station promotion. Dated August 21th 1995.

From the Toronta Star, November 10th 1999 (p123)

Seen in multiple newspapers, in a toys-specific full page ad. 1999

Seen in multiple newspapers, in a toys-specific full page ad. 2004

From the Chicago Tribune, August 24th 1999 (p85)

The Tunbridge Wells Courier, February 4th 2000