LSA-Conso article translation

RAVIOLI BUITONI AND JOJO’S

Throughout the first quarter, Ravioli Buitoni (Nestlé France) is running 200 events in hypermarkets. Buitoni’s aim is to consolidate its image as “children’s favorite brand”, while remaining attractive to parents. Hence the choice of a bonus on the theme of “Jojo’s”, the kind of jacks that children love. For the purchase of two boxes of pure beef ravioli, a hostess gives a 2 F discount voucher and a bag of two Jojo’s. The operation, designed by G.O Associés, is highlighted by TG pediments, balloons and hostess T-shirts, all illustrated with Jojo’s.