Sonol (סונול) is an Israeli fuel provider and gas station chain.
The unnamed Jojo’s 8(bis) got a new “Sonol” logo engraving on its cap and was distributed at Gas stations. It was given when filling your gas tank and adding a few Israeli shekel to the total.
A similar promotion with “Esso” took place in France, but packs were given instead of exclusive Jojo’s.
An Israeli newspaper sidebar promoting the Sonol Gas station promotion.
Translation by Temsei Enjoyer
Jojo’s
A Gift For Every Refueler
Sonol, Osem and Hypertoy are opening Jojo’s sales for kids. The game will be distributed at most Sonol gas stations to parents who are refueling. Osem will attach the Jojo characters to the packaging of Mana Hama. In the last month and a half, according to data from Michal and Ilan Laor from Caesarea, about six million Jojo’s were sold. The Jojo’s are based on the character of Jojo Khalastra, who is Zvika Hadar. The Laor couple was helped by the Entrepreneurship Development Center (MATI centers). The cost of the project in the first stage is about three million shekels, an amount that will be covered by Laor from future sales of the product. The promoted sale was made to entities such as Elite, Osem, Burgeranch, gas stations, photo labs and “Yedioth Ahronoth”.
Nurit Arad
